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Australia Day events and sponsors continue to hit the mark
The Australia Day Council of NSW (ADCNSW) is proud of its reputation for delivering inspirational events and programs throughout the year. To ensure these activities continue remain relevant and enjoyable, we regularly undertake various market research to monitor public attitudes, values and assumptions about our events and sponsors.
This year, over 700 NSW event attendees participated in face to face interviews conducted at organised Australia Day events held in the CBD, Parramatta and Wollongong regions.
In addition, we engaged the expertise of Pure Profile to conduct a pre and post Australia Day online survey interviewing 1000 NSW respondents, to evaluate their awareness of, and interest in, our celebrations.
A summary of key findings were:
• 50% of respondents have attended organised Australia Day events run by ADCNSW or by their local councils more than 5 times
• Australia Day sponsors are favourably perceived and show good corporate citizenship
• 95% of respondents said their expectations of Australia Day events run in the CBD or local council were met
• 95% of respondents stated the news coverage they heard on Australia Day was positive
• Social impacts of Australia Day on individuals and community were positive with the top three impacts being pride, identity and entertainment
• 59% of respondents said they are planning to attend an organised Australia Day events in 2009 run by the ADCNSW or by their local council
Over 2 milllion people across New South Wales participate each year in Australia Day events. As one of the most important, emotive and recognisable Australian brands in the state, we invite organisations to consider an association with the Australia Day of NSW through either sponsorship or by joining our Corporate Club.
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