Corporate Club

The Corporate Club is a great way for organisations to become involved in Australia Day all year round. With over ten corporate events listed on our Corporate Club calendar, the functions provide a platform to develop business relationships over a game of golf, early breakfast, magnificent harbour cruise or at the highly anticipated Australia Day Lunch.

Don't forget our Golf Day on 7 August at the prestigious NSW Golf Club, La Perouse.

Research Findings

The National Australia Day Council recently conducted a qualitative research campaign that assessed people’s attitudes and perceptions of Australia Day in today’s environment.

When discussing people’s awareness levels of Australia Day, almost all of the respondents (99.6%) were aware of our national day. Responses to a question asking for the ‘top-of-mind’ impression of Australia Day were overwhelmingly positive.

When discussing the meaning of Australia Day, the top three responses were ‘to celebrate our freedom; to celebrate being Australian; and to celebrate the Australian way of life’.

CARMA Asia Pacific, Australia Day’s independent media research agency, also identified positive trends when analysing the hundreds of press clippings, broadcast and television news stories. The leading media in terms of volume was the Sydney Morning Herald and 2GB. The leading campaign in terms of volume was the Australia Day Ambassador Program illustrating the rural reach and value in supporting a state-wide program.

Advance Australia Lunch

Despite the cold and windy weather, over 120 people braved the outdoors and came along to the Advance Australia Lunch held at Crystal Palace, Luna Park on Tuesday 5 June. The event provided a platform for new contacts to learn about the Australia Day activities and programs whilst highlighting the sponsorship opportunities currently available.

Thank you to Crystal Palace for once again providing a spectacular venue and a delicious canapé menu.

Presenting Partner

Australia Day is currently in the market for Presenting Partners. To ensure exclusivity, this new initiative will see a maximum of three Presenting Partners recognised alongside the Australia Day brand. If you are interested in learning more about how you can leverage your brand off an alignment with the unique positioning and emotion that is Australia Day visit Presenting Partner or contact us.

Newest Team Member

The Communication & Corporate Strategy team is happy to announce the appointment of Daniel Pigott to the team – lucky Dan!

Dan’s main focus will be managing relationships with our key suppliers and supporters, together with the coordination of many corporate events held throughout the year.