Grand Pacific Drive is set to boost the region’s summer trade and increase its awareness with this weekend’s launch of an integrated marketing and promotional campaign.
Greg Binskin, Tourism Wollongong General Manager said: “This will be the largest integrated campaign ever undertaken by the region, covering television, print, online marketing, a new website and an opportunity for visitors to 'WIN an Escape Dream Day’ experience on the coast”.
As part of our Federal Government grant from AusIndustry’s - Australian Tourism Development Program we have partnered with Tourism NSW and the regions tourism operators to offer excellent packages to attract overnight visitors to the South Coast.
The campaign includes a 4 week television campaign in Sydney, Canberra and regional NSW which is enhanced by print advertising in Western Sydney, a promotion with Westlink M7, online-marketing combined with a competition.
Building the profile and awareness was a key action from the Grand Pacific Drive Master Plan Study.
Mr Binskin said "It’s the ongoing support of all levels of government and the tourism industry that has attributed to the success of the project. I would like to thank all of the key stakeholders for believing in the vision and strategy for the cross regional - 140km scenic Grand Pacific Drive from Sydney to Wollongong and Beyond.”
2008 will also see the ‘drive’ enhanced with new directional and interpretative signage, ready to welcome the many domestic and international visitors.
The NSW Minister for Tourism Matt Brown, today kick started the campaign with the television commercials going to air on Sunday 13 January and will run until Saturday 9 February 2008.
For more info, check out www.grandpacificdrive.com.au
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